Why are people so foolish to dedicate their entire lives to sense gratification?

Sense gratification is a losing proposition. If you want to invest your energy in something that will give you a decent return on your investment, you would be smart to begin by scratching sense gratification off of your list. Why?  Because sense gratification has nothing to do with the actual self.  The body is simply a temporary covering in which the actual self is encased. Sense gratification is like sitting down for dinner and feeding your clothes instead of feeding yourself. 

Why are people so foolish to dedicate their entire lives to sense gratification? They do so because this is all they know. Due to being grossly miseducated (which is much worse than being uneducated) people just plain don't know any better. They've been receiving the wrong information about who they are from the very moment they were born, and they will continue to be cheated in this way until the moment of death. A truly sad state of affairs, don't you think? Therefore something has got to be done about it. There must be a wide scale program of global proportions to enlighten every single person on this planet in the science of the self in relationship with the Supreme Self.

If we can simply learn to think, speak, and act at every moment on the platform of the spirit-soul, this world will be easily transformed into a virtual paradise. The time to act is now. Kindly dedicate your life at this minute to this mission.